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Equity Crowdfunding: A Guide for Investors

Updated: Feb 13



Equity crowdfunding is a revolutionary method for businesses, especially startups, to raise capital from the public. It's an alternative to traditional financing routes like venture capital or bank loans. For investors, it presents an opportunity to invest in early-stage companies that they believe have potential. This guide will take a deep dive into equity crowdfunding, its advantages, risks, and provide examples for a better understanding.



What is Equity Crowdfunding?


Equity crowdfunding is a method where businesses raise capital by selling shares or equity stakes in their company to a group of individual investors online. Unlike reward-based crowdfunding platforms like Kickstarter, where backers receive a product or service in return for their contribution, equity crowdfunding offers a share of the company.


Benefits of Equity Crowdfunding


  • Diversification: Investors can spread their capital across multiple startups or businesses, which can reduce risk.

  • Early Access: It provides an opportunity to invest in a company at an early stage, potentially leading to significant returns if the company succeeds.

  • Democratization of Investing: Previously, only venture capitalists and accredited investors had access to startup investments. Equity crowdfunding levels the playing field.


Risks Associated with Equity Crowdfunding


  • High Failure Rate: A significant percentage of startups fail. Your investment can become worthless if the company doesn't succeed.

  • Illiquidity: Unlike stocks listed on exchanges, equity shares in crowdfunded businesses may not be easily sold or traded.

  • Dilution: If the company raises more funds in the future, it could dilute the value of your shares.


Real-world Examples:


  • Elio Motors: In 2015, Elio Motors launched a campaign on StartEngine, an equity crowdfunding platform. They successfully raised more than $17 million from individual investors, showcasing the power of the crowd. This was before they later went public, allowing early investors to potentially capitalize on their investments.

  • BrewDog: The Scottish craft brewery turned to equity crowdfunding in its early days and has held multiple rounds since. Known as "Equity for Punks," this initiative has raised tens of millions of pounds from thousands of beer lovers and supporters worldwide.


Tips for Investors:


  • Do Your Homework: Research the company, its founders, market opportunity, and financials. Use platforms that offer detailed insights into companies seeking funding.

  • Diversify: Don't put all your money in one company. Spread your investments across different sectors and businesses.

  • Stay Updated: Keep track of the company's progress. Engage with founders, attend their annual meetings or webinars, and read updates they provide.

  • Understand the Terms: Know what percentage of equity is being offered, the valuation of the company, and any other terms associated with the investment.


Platforms to Consider:


  • Crowdcube: Europe's leading equity crowdfunding platform, where investors can buy equity or lend money in exchange for a convertible loan.

  • StartEngine: One of the largest platforms in the U.S., it offers both equity crowdfunding and tokenized security offerings.

  • Wefunder: Wefunder is a crowdfunding service which connects startups with investors online. Wefunder uses a provision in the 2012 JOBS Act which allows unaccredited investors to purchase equity in early stage private companies.


Equity crowdfunding offers a unique opportunity for ordinary individuals to invest in startups and early-stage businesses. However, the potential for high rewards comes with high risks. It's essential for investors to be educated, conduct due diligence, and diversify their portfolios. When done wisely, equity crowdfunding can be an exciting addition to an investor's portfolio.

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