top of page
Search


The Data Deluge Dilemma: Why More Information, Especially with AI, Can Lead to Worse Decisions
The prevailing wisdom has been that more information invariably leads to better, more insightful decisions. However, a growing body of evidence and real-world experience suggests a counterintuitive and troubling reality: an overabundance of data can often be a detriment to sound judgment, a problem that is significantly amplified by the increasing reliance on artificial intelligence . From analysis paralysis to the algorithmic amplification of biases , the deluge of data is

Aki Kakko
Aug 18, 20255 min read


Beyond the Hype: Why That Impressive ARR in Your Newsfeed Might Be 'Absolutely Random Revenue'
Annual Recurring Revenue (ARR) is often hailed as the ultimate benchmark for success. Pitched as a straightforward measure of a company's health and growth potential, it’s the headline number in press releases and a favorite among investors . But what if this celebrated metric is often more of a performance piece than a reflection of reality? What if, in many cases, ARR stands for "Absolutely Random Revenue"? This isn't to say that ARR is inherently useless. When calculat

Aki Kakko
Aug 17, 20254 min read


The AI Pricing Puzzle: Navigating the Challenges of Monetizing Intelligence
The artificial intelligence boom has ushered in a new era of innovation, but for the companies at the forefront, a fundamental challenge...

Aki Kakko
Aug 14, 20254 min read


The New Wave of Video Creation: How AI is Redefining the Production Landscape
Artificial intelligence is no longer a futuristic promise in the world of video production; it's a present-day reality that is...

Aki Kakko
Aug 13, 20252 min read


From "Clean Enough" to a "Party": The Art of Building Products People Love
Building a product is a bit like cleaning. You start with the big items, the visible rubbish that's been cluttering up the place. You...

Aki Kakko
Jul 29, 20254 min read


Beyond the First Name: Why One-To-One Personalization is the Future of Marketing
For years, B2B marketing has chased the elusive dream of true one-to-one personalization. We’ve all seen the emails that start with "Hi...

Aki Kakko
Jul 26, 20253 min read


How LLMs Magnify Us: The Double-Edged Sword of Amplification
The core nature of Large Language Models (LLMs) as powerful engines of "Amplified Imitation" extends beyond mere text, image, video and code generation. These systems act as mirrors, reflecting and amplifying the inherent behavioral tendencies of their users. The result is a double-edged sword: for the productive, a surge in efficiency; for the inquisitive, a deeper well of knowledge; for the delusional, a descent into firmer convictions; and for the creative, a new canvas

Aki Kakko
Jul 23, 20253 min read


From Beachhead to Blue Ocean: The Founder's Guide to Market Creation
In our last discussion, we dismantled the "TAM Myth," arguing that venture capital 's obsession with a massive, pre-existing Total Addressable Market is a relic of a bygone era. Now, we move from theory to practice. For the new generation of founders building in uncharted territory, the question is no longer why you should ignore traditional TAM , but how you build a category-defining company from a market that, by all accounts, doesn't exist yet. The answer lies in a d

Aki Kakko
Jul 21, 20254 min read
bottom of page